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Established in 2000, OPEN is one of Israel's leading branding agencies. 

OPEN's vast portfolio includes pioneering startups such as Plarium, Kaltura, Personetics and Zoomd, as well as established brands such as Bank Hapoalim, Bezeq, Castro, EL-AL and many more.  


Saar Friedman the Co-Founder and Chief Creative Director, defined his a design philosophy called “Improv Design,” inspired in part by his shifting aspirations from early on in his life.

Saar spoke about this design method as a keynote speaker at leading global design events

including: TYPO Berlin, This Nordic and more. 

Branding / Design / Art direction / Animation